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The market segmentation workbook
target marketing for marketing managers
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Forms also available on 3.5" computer disk
Includesbibliographical references ( p. 210-213) and index
ConditionNewFormatBookISBN9780415118927
About this book
Book details
- Title
- The market segmentation workbook
- Author
- Sally Dibb, Lyndon Simkin
- Publisher
- Routledge
- Published
- 1996
- Category
- Activity Books
- SKU
- BF-THEMARKE-NEW-1848
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