New
Long gone don
KES 300.00

Book cover shown for reference. Pre-loved copies may show normal signs of prior ownership.
why some things catch on, and others don't
"Originally published in hardcover in slightly different form in the United States by Broadway Books, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York, in 2009"--Verso of t.p.
Includes bibliographical references and index.
A strong pick for readers browsing Non-Fiction.
A new copy from the live BooksFirst catalogue.
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